Calculus Introduces Booster Juice In India

Canadian juice brand ‘Booster Juice’, through its India franchise Brand Calculus, has opened their first outlet in India at the Select Citywalk mall in New Delhi. Spread over 525 sq ft, the store retails the entire portfolio of Booster, including the brand's health beverages. Besides standalone stores, the company is considering retailing through kiosks in Delhi, Mumbai and Bengaluru.

The Fazle Naqvi-led Brand Calculus is also planning to introduce foreign retail brands in categories such as quick-service restaurant, health and wellness, and fashion and lifestyle probably by next year.